Our Core Values helped us establish the company—and have guided us ever since.
THE GOLDEN RULE
"Do unto others as you would have them do unto you."
We instruct our team to treat their teammates and business partners respectfully, patiently, understandingly, and to withhold judgment.
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Relentless in the Pursuit of Excellence
We take this value from Vince Lombardi, who stressed that in the process of relentlessly chasing perfection, you will achieve excellence.
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Lead by Example
This value was inspired in part by Marshall Goldsmith, who stated that those who lead by example and demonstrate a passion for what they do would make it easier for others to do the same.
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Team First
Many great leaders throughout history have stressed the importance that individuals acting as a team can reach greater heights than each individual alone.
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Humble and Grateful
C.S. Lewis notably said that humility is the act of thinking of yourself less—and we believe that pairs well with the sentiment that human interaction flourishes when people feel gratitude.